Provides basic site tracking and analytics, such as pageviews or customer sessions
Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking
Allows you exclude shop managers from tracking along with site admins
Track User IDs for more accurate user counts
Tracks basic eCommerce events like “add to cart” or “checkout started”
Adds advanced eCommerce event tracking, such as “coupon addition / removal” and “cart quantity changed”
Track manually added orders
Adds events for customer actions, such as sign in or out, or leaving a product review / comment
Adds order refund and cancellation tracking
Track customer email opens as events in the “Emails” category
Includes full support for Shopping Behavior and Checkout Behavior analysis reports
Adds checkout options to get deeper insights into checkout choices made by customers, such as selected payment method
